First Maryland Consolidates Name For Competitive Edge

First Maryland Bancorp is putting the finishing touches on its sixyear long "rebranding" project, announcing last week that it would change the names of its numerous affiliates to Allfirst. The change, which gives the previously-scattered entity a unified image and what the bank believes will be a stronger competitive brand going ahead, will be effective June 28.

First National Bank of Maryland, Dauphin Deposit Bank, The York Bank, Farmers Bank, Bank of Pennsylvania and Valleybank will all take on the new moniker. In addition, the $18.3-billion-asset parent company’s various businesses, involving brokerage, annuities and insurance, mortgages and trust services, will also take on the name Allfirst. Two subsidiaries, Allied Investment Advisors and Zirkin-Cutler Investments, will retain their names but begin using the Allfirst logo.

"Our new name reflects both our heritage of customer service and our continued commitment to relentlessly satisfying our customers’ needs," said CEO Frank Bramble. Also, the name reinforces the company’s goal to be the number one, two or three bank in terms of market share in each of the contiguous markets it serves: southern Pennsylvania, Maryland, Washington, D.C. and northern Virginia.

First Maryland Bancorp is a wholly-owned subsidiary of Allied Irish Banks

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